Publisher of MMO Game to New Audiences

KingsIsle Entertainment, known for family-friendly MMOs like Wizard101 and Pirate101, turned to ÜberStrategist to engage an older demographic and secure press for future non-MMO titles, such as Ravenwood Academy, a single-player Wizard101 spin-off.

With a nostalgic brand and two-decade-old games, our multi-month campaign aimed to position KingsIsle as a developer capable of creating new experiences outside its usual scope.

For KingsIsle's MMOs, we positioned these long-running games as success stories, presenting updates as fresh to engage both loyal and new players.

For the Non-MMO Ravenwood Academy, we highlighted KingsIsle’s expertise in creating captivating worlds while emphasizing their shift into single-player development. This approach has captured press interest, showcasing their ability to innovate beyond MMOs.

As a result of this ongoing collaboration, the ÜberStrategist PR team routinely secures coverage from leading MMO and PC gaming press across key territories for the games (including in North America and Europe).

Following our outreach, Wizard101 has received press coverage from outlets including PC Gamer, Screen Rant, Game Rant, and Gematsu. Pirate101 has been covered by PCGamesN, MassivelyOP, and MMORPG, while Ravenwood Academy has been covered by outlets including Bleeding Cool, Game Skinny, and Sector.