CRITICAL SUCCESS AND TIER 1 PRESS FOR CRPG SEQUEL

Following the success of Pathfinder: Kingmaker, which sold more than a million copies worldwide, Owlcat Games partnered with UberStrategist to support the launch of its anticipated sequel, Pathfinder: Wrath of the Righteous. As the next major entry in a well-known tabletop IP, Wrath of the Righteous carried high expectations from both fans and media.

The goal was to ensure the game lived up to that legacy—both critically and commercially—while also further establishing Owlcat as a leading developer of high-quality cRPGs.

We developed a multi-phase campaign to position Wrath of the Righteous as a worthy successor to Kingmaker and engage both new and returning fans. Our strategy targeted cRPG enthusiasts and Pathfinder tabletop players by pitching to press with a strong interest in narrative-driven RPGs.

Over the 17-month campaign, we sustained visibility by offering press early access to each major DLC. Every update served as a fresh opportunity to secure coverage and extend the game’s presence beyond launch.

Pathfinder: Wrath of the Righteous surpassed its predecessor in critical reception and sustained long-term press interest. Coverage highlights included major gaming media such as PC Gamer, Game Space, Tech Raptor, PCGamesN, GameRant, Screen Rant, IGN, Eurogamer, Push Square, Polygon, Rock Paper Shotgun, and TheGamer.

The campaign maintained consistent Tier 1 coverage across multiple major updates, including “The Lord of Nothing,” “A Dance of Masks,” “Visitors from Morta,” and the final Game of the Year Edition bundle. Through long-term support and thoughtful positioning, we helped cement Wrath of the Righteous as another standout in Owlcat’s growing legacy.