Massive Player Growth and Press Reach

Polished Games, an independent studio from Poland, partnered with UberStrategist to support the “Welcome to Hell” update for their roguelite survivor title, Be My Horde. They sought a campaign to raise visibility, spark media and player interest, and drive coverage and sales for the update.

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With just one month to execute, our challenge was to deliver high-impact results fast. The goal: secure meaningful Tier 1 press, activate relevant influencer sponsorships, and amplify awareness of Be My Horde’s unique gameplay loop ahead of launch.

We built a focused, multi-channel campaign to align media and influencer activations with the May 26 update launch. Our strategy included an exclusive trailer debut, a targeted media alert, and carefully selected influencers whose audiences matched the game's tone and genre, including YouTube and Twitch creators like Hutts and AdmiralBahroo.

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We pre-seeded the story to a curated Tier 1 pitch list, shared a detailed press kit, and maintained consistent outreach to media and creators. The influencer campaign combined paid sponsorships with organic outreach to over 1,500 creators.

The campaign delivered standout results across press and influencer channels. Coverage from top outlets like Gamespot, VICE, 4Gamer, GRY-Online.pl, and Bleeding Cool reached an estimated 259 million readers.

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AdmiralBahroo’s sponsored stream exceeded expectations with 6.9K peak viewers, 22 extra minutes streamed, and over 8,000 watch hours. Hutts’ video added 17.5K views, 63 comments, and 378 tracked clicks.

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Our efforts sparked clear momentum. Concurrent players jumped from 157 to 1,167, Steam reviews climbed from ~860 to nearly 1,200 (87% positive), and total sales more than doubled, passing 50,000.