Massive Buzz for Six Days in Fallujah

Highwire Games and Victura aimed to launch Six Days in Fallujah, a first-person tactical shooter based on the real-life events of the Second Battle of Fallujah. The challenge was to effectively communicate the game's unique, realistic combat experience sensitively while standing out in a crowded shooter market.

The goals were to amplify the launch, drive engagement, and establish Six Days in Fallujah as a compelling, authentic military game.

To address these challenges, we orchestrated a multi-faceted campaign highlighting the game's realism and innovative features like procedurally generated maps. We collaborated with 302 active creators, distributing game keys for organic content creation, including streams, videos, and reviews.

We also hosted creator and community activations to maintain engagement, foster a sense of community, and drive ongoing discussions. Our focus on creators and community ensured sustained buzz beyond the initial launch.

Our strategic efforts yielded impressive results, significantly boosting the game's visibility and reputation. Six Days in Fallujah quickly gained recognition as a compelling and authentic military game experience. The campaign achieved an estimated 53 million impressions, signaling widespread awareness. On YouTube, content related to the game garnered approximately 3,097,000 views, while on Twitch, viewers logged an estimated 227,000 hours of watch time.

These metrics reflect a high level of engagement and interest from the gaming community, validating the effectiveness of our creator collaborations and community activations in achieving the client's goals.