AlphaDraft entered the DFS (Daily Fantasy Sports) market for esports in early 2015 with less prominence than its two outspoken competitors. The company approached us to enhance visibility of their services, with the goal of securing a successful seed round and setting the stage for potential acquisition.

We leveraged key AlphaDraft partnerships with competitive-gaming focused game studios, esports celebrities, and prominent backers — including former NBA commissioner David Stern — for top-tier coverage in gaming, lifestyle, financial, and esports media, including an ESPN print edition cover story. We positioned AlphaDraft’s CEO as an emerging fantasy esports industry expert as well as a sought-after panel participant, and negotiated several prominent promotional opportunities, including premium Twitch E3 and PAX West sponsorships. AlphaDraft quickly gained prestige and was acquired by industry leader FanDuel during our six-month campaign.