The First Uninterruptible Power Supply For Gamers

Schneider Electric approached us to assist with a one-year campaign leading up to the launch of their APC Back-UPS Pro Gaming UPS — the first gamer-specific uninterruptible power supply. The company previously had a limited presence in the gaming market, and so our goal was to position the new product as a vital tool to protect costly hardware investments such as gaming PCs and consoles, while offering a cool, gamer-centric aesthetic.

We introduced the APC by Schneider Electric brand to gaming press unfamiliar to them, and to technology press which previously covered their non-gaming products. Ahead of announcing the Pro Gaming UPS, we leveraged Schneider’s award-winning reputation as leader in the energy management industry. This put us in a prime position to announce their new product, followed by use-cases contextualized in outreach, and manage Schneider’s hands-on review campaign.