Innovative cloud-gaming platform LiquidSky hired us to launch out of stealth mode and begin a dual B2B and B2C marketing campaign. LiquidSky differentiated itself from predecessors such as OnLive by offering a Desktop-as-a-Service platform — predating today's dominant cloud platforms. By leveraging the platform’s unique strength of requiring zero proprietary hardware and quickly growing user base, as well as offering hands-on opportunities, we helped legitimize LiquidSky in the eyes of the consumer press. Shortly after launch, LiquidSky closed its seed round with $4 million in funding from Samsung Next Ventures, Sun Microsystems co-founder Scott McNealy, and former AOL Time Warner executive Bill Raduchel. It grew to serve millions of users and was ultimately acquired by Walmart.