APC BY SCHNEIDER ELECTRIC
CAMPAIGN OVERVIEW
Schneider Electric approached us to assist with a one-year campaign leading up to the launch of their APC Back-UPS Pro Gaming UPS — the first gamer-specific uninterruptible power supply. The company previously had a limited presence in the gaming market, and so our goal was to position the new product as a vital tool to protect costly hardware investments such as gaming PCs and consoles, while offering a cool, gamer-centric aesthetic.
We introduced the APC by Schneider Electric brand to gaming press unfamiliar to them, and to technology press which previously covered their non-gaming products. Ahead of announcing the Pro Gaming UPS, we leveraged Schneider’s award-winning reputation as leader in the energy management industry. This put us in a prime position to announce their new product, followed by use-cases contextualized in outreach, and manage Schneider’s hands-on review campaign.
OUR RESULTS
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- Secured 128+ pieces of coverage from announcement to post-launch
- Reached an audience of roughly 16.3 Billion
- Notable top-tier coverage and review interest from Yahoo! Finance, Business Insider, Windows Central, PC World, Forbes, PC Gamer, PCMag, and Linus Tech Tips