Case Studies

The First Uninterruptible Power Supply For Gamers

APC BY SCHNEIDER ELECTRIC

CAMPAIGN OVERVIEW

Schneider Electric approached us to assist with a one-year campaign leading up to the launch of their APC Back-UPS Pro Gaming UPS — the first gamer-specific uninterruptible power supply. The company previously had a limited presence in the gaming market, and so our goal was to position the new product as a vital tool to protect costly hardware investments such as gaming PCs and consoles, while offering a cool, gamer-centric aesthetic.

We introduced the APC by Schneider Electric brand to gaming press unfamiliar to them, and to technology press which previously covered their non-gaming products. Ahead of announcing the Pro Gaming UPS, we leveraged Schneider’s award-winning reputation as leader in the energy management industry. This put us in a prime position to announce their new product, followed by use-cases contextualized in outreach, and manage Schneider’s hands-on review campaign.

OUR RESULTS

    • Secured 128+ pieces of coverage from announcement to post-launch
    • Reached an audience of roughly 16.3 Billion
    • Notable top-tier coverage and review interest from Yahoo! Finance, Business Insider, Windows Central, PC World, Forbes, PC Gamer, PCMag, and Linus Tech Tips

It's probably the sleekest UPS you can find in the market right now.

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