BEAT LEGEND: AVICII v1.0
CAMPAIGN OVERVIEW
For the launch of Atari’s first mobile rhythm-adventure game, Beat Legend: AVICII, we pitched not only with core gaming media but also key lifestyle and major music outlets. We secured an exclusive interview with EDM.com, highlighting how the game honors leading EDM artist Tim “Avicii” Bergling’s memory. Variety broke the news of the game’s launch in a feature story that emphasized the associated initiative to donate all music royalties to the Tim Bergling Foundation for mental health awareness and suicide prevention.
Within the first week, we secured over 150 pieces of coverage globally across lifestyle, music, and gaming media outlets, reaching an estimated audience of 18 billion.
OUR RESULTS
-
- Secured 152 Pieces of Coverage
- Reached an audience of 18.2 Billion
- News appeared on notable top-tier outlets Billboard, MSN, Android Police, Your EDM, Pocket Gamer, Dancing Astronaut, Music Ally, Shacknews, and many others
“
No one will ever play music quite like Avicii, but a new video game is giving fans the opportunity to try...The goal of the game is for users to move in time with the beats of these songs as they traverse an EDM-centric terrain of lights, lasers and fantastical landscapes.
”
MORE CASE STUDIES
