Released in 1980, Missile Command remains a seminal favorite among classic arcade games. For the iconic game’s 40th anniversary, Atari engaged us to promote Missile Command: Recharged, a reimagined, augmented-reality-infused take on the classic for iOS and Android devices. We worked with Polygon to break the news, then executed a preview and review campaign aimed at mobile, core gaming, and lifestyle editors. We secured more than 20 reviews for the free-to-play mobile title with overwhelmingly positive sentiment and paved the way for successful follow-up Windows PC and Nintendo Switch versions.