CartographR Technology Inc. hired UberStrategist to help them promote the Kickstarter launch of their app of the same name. The CartographR app allows players of tabletop RPGs like Dungeons and Dragons, Pathfinder, Starfinder, etc. to immerse themselves in a fully 3D environment via their mobile devices, bringing a new experience tabletop games. Our outreach to media included outlets focusing on tabletop games, along with mobile and other gaming media, offering interviews and news, along with play-sessions with the development team. While this was a very limited outreach program, our campaign yielded coverage with over 28 million readers.