Developer 10 Chambers enlisted UberStrategist’s services to bring a fresh perspective to the ongoing PR campaign for its tactical multiplayer horror game GTFO, which was in its final year on Steam Early Access. We were tasked with PR support in the Americas and United Kingdom, where we promoted multiple game expansions — each preceded by hands-on media previews. We leveraged assets for subsequent outreach which played off of the game’s horror narrative, with several pieces of copy stylistically written to match the game’s lore. This creative approach greatly paid off when inviting media to attend GTFO’s launch event in San Francisco. Despite being faced with pandemic-related anxieties surrounding in-person events, we filled every available slot with top-tier press outlets — a feat thought to be impossible by other agencies.