INSERT COIN
CAMPAIGN OVERVIEW
Film distributor Cargo Films and Releasing engaged us to build buzz for the release of their Midway Games documentary, Insert Coin. It follows the game studio from its humble beginnings as coin-op arcade darling to its meteoric rise into a billion-dollar publisher, and featured the creators of NBA Jam, the Mortal Kombat series, and other iconic franchises.
We had one month during the holiday season to build excitement for the film, which had seen a very limited SXSW-based pre-release earlier in the year. We announced the digital release, secured numerous interviews with fan-favorite game designers, and pitched screener review opportunities.
Our outreach earned more than 60 news stories and interviews, engaging an estimated audience of 11.3 billion.
OUR RESULTS
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- Broke the news of the impending digital release via Shacknews, which was picked up by 24 other outlets, including Gamespot and IGN
- Secured multiple on-air interviews with Game Informer’s podcast, Shacknews live streams, and a head-to-head streamed gaming session with Hot 97’s HipHopGamer
- Notable top-tier coverage included Game Informer, IGN, GameSpot, Famitsu, and Ars Technica
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It’s a great opportunity to see a deep look at one of the most interesting contributors to modern arcade and home gaming history.
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