Case Studies

Organic Influencer Campaign for an Upcoming Tabletop RPG

MAGNETIC PRESS PLAY - CARBON GREY

CAMPAIGN OVERVIEW

Tabletop games publisher, Magnetic Press Play, planned a kickstarter for their newest TTRPG title, Carbon Grey and they wanted our help to spread awareness around it. We were tasked with securing influencers to showcase the Carbon Grey quickstart game guide, with some influencers going the extra mile and painting miniatures from the game itself! The campaign, while of a very limited duration, was very successful, and our content creator outreach brought in more than 140,000 impressions for the game, leading to its successful crowdfunding launch.

OUR RESULTS

    • Total estimated impressions: 140,000+
    • Total minutes watched on twitch: 70,905
    • Pieces of content created: 15

This is a really cool looking TTRPG.

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