Case Studies

PR Outreach for a Bus-Driving Simulator’s Early Access Launch

THE BUS

CAMPAIGN OVERVIEW

Simulation-focused publisher Aerosoft approached us in February 2021 to support the Early Access launch of its bus driving simulator, The Bus, through media outreach and influencer engagement. In a short time, we were able to formally announce The Bus with an exclusive breaking news placement on Shacknews, manage a broader launch announcement, distribute asset-driven outreach, and execute a full preview cycle with follow-up and organic influencer activations. Over the course of less than one month, we secured more than 80 pieces of positive coverage, including impressions-based features on outlets such as Kotaku, Rock Paper Shotgun, GameSpew, and PC Invasion.

OUR RESULTS

    • Secured over 100 news stories and 22 positive previews
    • Reached a potential audience of over 330 million
    • Previews, trailers, interviews, and news stories appeared on top-tier publications including PC Gamer, Rebel FM, 4Gamer Japan, Kotaku, Gamersky, Bleeding Cool, Game Spark, TheGamer, and Happy Mag

It is with great excitement that I prepare to settle in for the next week playing a game called The Bus.

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