THE BUS
CAMPAIGN OVERVIEW
Simulation-focused publisher Aerosoft approached us in February 2021 to support the Early Access launch of its bus driving simulator, The Bus, through media outreach and influencer engagement. In a short time, we were able to formally announce The Bus with an exclusive breaking news placement on Shacknews, manage a broader launch announcement, distribute asset-driven outreach, and execute a full preview cycle with follow-up and organic influencer activations. Over the course of less than one month, we secured more than 80 pieces of positive coverage, including impressions-based features on outlets such as Kotaku, Rock Paper Shotgun, GameSpew, and PC Invasion.
OUR RESULTS
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- Secured over 100 news stories and 22 positive previews
- Reached a potential audience of over 330 million
- Previews, trailers, interviews, and news stories appeared on top-tier publications including PC Gamer, Rebel FM, 4Gamer Japan, Kotaku, Gamersky, Bleeding Cool, Game Spark, TheGamer, and Happy Mag