VAMPIRE THE MASQUERADE, VERSION 5
CAMPAIGN OVERVIEW
Vampire the Masquerade became a benchmark of tabletop role-playing when it was released in 1991. For its 21st-century updated edition, dubbed “V5”, creator and publisher White Wolf Entertainment wanted to make a huge splash in advance of a number of transmedia projects based on the legendary IP. We engaged editors at consumer, lifestyle, video game, film, and tabletop games outlets, securing top-tier coverage for a Vampire: The Masquerade documentary, a number of licensed ancillary products, and the launch of the newest edition of the fan-favorite vampire pen-and-paper RPG.
OUR RESULTS
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- Placed a behind-the-scenes launch exclusive with Polygon’s tabletop gaming vertical
- Achieved notable coverage from Bleeding Cool, PC Gamer, Bloody Disgusting, Geek & Sundry, Dread Central, Geek.com, Kotaku, and many others
- Reached a Global Audience in Excess of 400 Million
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Vampire: The Masquerade is an excellent role-playing product, ably accomplishing its goals of bringing dark horror to the tabletop.
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