WORLD OF TANKS: MERCENARIES LAUNCH EVENTS
CAMPAIGN OVERVIEW
Wargaming approached UberStrategist in December 2017 to discuss PR support in North America for their massively popular game — World of Tanks (Console). We supported ongoing outreach for content updates and player milestones, business development and marketing strategy, as well as launch activities for the game’s expansion/rebrand, Mercenaries.
We executed two major experiential pre-launch events in major cities, which preceded Mercenaries’ 2018 launch. We scouted event locations, developed an attendee itinerary featuring gameplay preview/interview sessions, devised a variety of thematic activities, and coordinated travel for press and influencers.
OUR RESULTS
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- Events featured a combined attendance of 24 press and influencers
- Secured top-tier press such as Digital Trends, Paste Magazine, Shacknews, Hot97, Bleeding Cool, The Chive, and ComicBook
- Secured roughly 410 million campaign impressions
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World of Tanks Mercenaries Breathes New Life into Wargaming’s Tank Battler.
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