Huge Success For Cozy Game

Mooncube Games reached out to ÜberStrategist for PR support to launch Spirit City: Lofi Sessions, a gamified focus tool with a soothing Lofi soundtrack. Initially focused on press coverage, we saw an opportunity for influencers to boost the campaign’s success.

After internal discussion, we recommended adding organic influencer outreach to the strategy. Mooncube agreed, and we launched a one-month campaign to engage influencers and their audiences.

To ensure the campaign's success, we focused on finding the best-fit influencers for Spirit City: Lofi Sessions. Our team targeted cozy content creators and influencers specializing in co- working streams.

We highlighted the game’s charming characters, cozy setting, and unique approach to productivity, and distributed embargoed keys to creators committed to covering the game at launch. This ensured a coordinated release to maximize visibility and engagement.

Our influencer outreach generated strong interest among content creators, leading to streams of Spirit City: Lofi Sessions by popular influencers like LuxieGames, Trisha Hershberger, Jade Valkyrie, Jambo, and others. These influencers brought the game to their dedicated fan bases, who trust their recommendations and are always on the lookout for engaging new content.

Mooncube Games tracked the key activations and reported that the influencer outreach was a success, effectively complementing our PR efforts. The influencer streams helped get the game in front of new audiences, boost visibility, and enhance the overall impact of the launch.