In 2018, 8 Circuit Studios enlisted UberStrategist to promote its ambitious and trailblazing ecosystem that married blockchain technology and gaming to sow the seeds of the Metaverse. We put the founders of the studio front and center, highlighting their past experience in technology well-known video games. We developed an unfolding PR narrative for the studio, which promoted individual gaming projects, technology partnerships, and the overarching 8 Circuit Metaverse. Press were very receptive to 8 Circuit Studios’ blockchain-based projects and noted the potential for the technology.