Legendary games brand Atari enlisted us to support the launch of its first gaming device in nearly three decades: the Atari VCS, a versatile gaming and entertainment mini-PC for the living room. Through its crowdfunding phase, preorder cycle, supply chain challenges, and ultimately a successful launch, our collaborative PR efforts secured significant industry and non-endemic interest in the Atari VCS, helping it reach critical acclaim from consumers and media alike.

Through regular B2C outreach and strategically planned B2B publicity opportunities, crisis communication advice, and support, complemented by a thorough product review cycle, the Atari VCS enjoyed a successful North American launch during a very challenging window of time, ultimately exceeding Atari’s expectations.