BRAZIL GAMES
CAMPAIGN OVERVIEW
Brazil Games, the Brazilian Games Export Program, is a government-funded initiative to promote global awareness of Brazil’s thriving video game industry and its 150+ member development studios. While in-person trade show attendance was an initial core focus of our planned strategy, the Covid-19 pandemic required us to pivot to virtual events, improvised developer one-on-ones, and securing feature stories about the Brazilian games industry remotely.
We also helped to promote, plan, and coordinate editor attendance at the first digital edition of Brazil’s Independent Game (BIG) Festival (normally held as a physical event). Supporting BIG, we secured over 160 pieces of global coverage, as well as 33 interviews with the executive team and studios.
OUR RESULTS
-
- Secured 400+ Pieces of global coverage
- Reached more than 24 billion readers, viewers, and listeners
- Over 100 Top-Tier Outlets, including IGN, Gamespot, PC Gamer, VentureBeat, The Hollywood Reporter, The Gamer, Shacknews, GamesDaily, SPIN Magazine, Jeuxvideo, Push Square, and 4Players covered BIG Digital, Brazil Games, and Brazil-based member studios
“
Brazil leads the Latin American video game market and is the 11th top country overall for games revenue… with 13.5% year-over-year growth in revenue in 2020, higher than the U.S.
”
