For the launch of their story-driven alternate-history tactical RPG, Broken Lines, newly-formed publisher Super.com engaged us for a comprehensive North American PR campaign. Our challenge was to showcase the game’s unique narrative while securing significant coverage for a relatively unknown developer and publisher.

To reinforce the game’s unique storyline about warfare’s affect on soldiers, we developed messaging and worked with the publisher to ensure all outreach and assets showcased this. Along with an extensive multi-month PR campaign, we supported Super.com with a turnkey staffed hospitality suite at PAX East 2020 and designed and sourced memorable on-brand editor and show attendee gifts.

We earned over 40 positive reviews and more than 130 news stories, which engaged an estimated audience of 750 million.