We proposed an influencer campaign with a competitive twist to promote ByteRockers Games’ launch of their thrilling mountaineering title Insurmountable on Steam. Participating influencers were tasked with getting the highest score out of everyone on the campaign. As an added bonus, the influencers challenged their communities to beat their high score to win a Steam gift voucher. As a result of our outreach, we secured more than 32 hours of streaming content for Insurmountable, and saw more than 30 pieces of content created by influencers for the game.