Ahead of the 2015 holiday season, the newly-revived Mad Catz enlisted our PR services to launch the Saitek Heavy Equipment Precision Control System (HEPCS) for the popular Farming Simulator series for Windows PC. We crafted multi-faceted outreach announcing the HEPCS and leveraged the improved experience over playing simulation games with mouse and keyboard only, and bundled the game with the hardware during review seeding. We supported Mad Catz at one of the largest farming shows in the United States — as well as several agriculturally focused universities and the national headquarters of Future Farmers of America (FFA), which led to several key strategic partnership opportunities. In addition to securing over 21 standalone reviews for the product, we also placed more than 25 combined Mad Catz, Tritton, and Saitek products across 42 gift guide articles.