Award-winning dating coach and author Richard La Ruina hired us to promote his new-to-the-market dating coach simulation Full-Motion Video (FMV) game, Super Seducer. As a result of consistent success with PR and influencers, we were hired to work on the subsequent trilogy, each with its own unique themes and levels pertaining to dating culture's “dos and don'ts.” Through press releases and media alerts focusing on aspects of each game, interviews with Richard and the female-led film crew, and review coverage for each title, we were able to accurately and tastefully communicate Super Seducer to press and influencers, as well as tactfully handle any publicity crisis situations that arose surrounding the perception of the game.