Case Studies

Sponsored & Organic Influencer Campaign for an Epic RPG-Soulslike

TAILS OF IRON

CAMPAIGN OVERVIEW

Tails of Iron was another hit title for publisher United Label, which they released in September 2021. Appreciating the influencer successes they enjoyed with our prior campaign for Eldest Souls, they engaged us for content creator support. We were tasked with securing influencers to showcase early game builds, to tease their audience with pre-release videos, and then fully show off the game on its launch day.

OUR RESULTS

    • Total Estimated Impressions: 7,800,000+
    • Total YouTube Views: 1,178,000
    • Pieces of Content Created: 94

I really enjoyed this game. It’s hard to explain, the fighting feels good. It’s tough, but fair.

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