BUZZ FOR ICONIC GAME REMASTER

Originally released in 1997, Blood is an iconic first-person shooter. Nightdive Studios, known for restoring video game classics for modern PCs, was preparing to launch a fully updated remaster titled Blood: Fresh Supply.

With the challenge of reigniting media interest in a decades-old title, Nightdive enlisted UberStrategist for global PR support. Our goal was to secure strong launch coverage and reintroduce the game to both longtime fans and new players.

Our team crafted a fast-paced, global PR campaign to support the launch of Blood: Fresh Supply. We began by securing an exclusive with PC Gamer to lead the announcement and reintroduce the title to a modern audience.

To build on that momentum, we distributed updated 4K screenshots and coordinated a quick review cycle across relevant media. We focused on outlets that appreciated retro shooters and had a track record of covering restored classics, so coverage would land where it would resonate most.

The campaign generated over 185 pieces of coverage, including 22 reviews with an average score of 84%. Notable outlets covered the release positively, such as 4Players, Bleeding Cool, Bloody Disgusting, Destructoid, Eurogamer, Gematsu, JeuxVideo, Vandal, and Rock, Paper, Shotgun.

Our outreach positioned Blood: Fresh Supply as more than just a remaster — and as a result, it was received as a faithful yet enhanced version of a cult classic. Our campaign proved that even a 23-year-old game could spark strong interest with the right strategy and well-executed media push.