Case Studies

Themed Hotel Licensing Partnership

ATARI HOTELS

CAMPAIGN OVERVIEW

Our client, the iconic Atari, sought to promote its recently announced licensing deal to launch themed hotels under the Atari Hotel brand. In addition to securing over 500 pieces of global coverage, we worked with Forbes Magazine to place an exclusive story focused on the reinvention of the classic brand and its journey from bankruptcy to profitability. The Atari Hotels announcement underscored the company’s creativity and contemporary relevance.

OUR RESULTS

    • Secured 500+ Pieces of Global Coverage
    • Reached an Audience in Excess of 30 Billion
    • Over 261 Top-Tier outlets, including CNN, Entrepreneur, USA Today, Forbes, Fortune, and The New York Times covered the story

...a wonderfully brisk arcade experience and acts as a template for how other retro arcade games should pursue a rebirth on mobile.

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