MAINGEAR LIV
CAMPAIGN OVERVIEW
In response to the COVID-19 pandemic and particularly its devastating impact on nearby New York City, we assisted New Jersey-based custom PC builder MAINGEAR in announcing that it was converting half of its capacity to manufacture portable emergency ventilators, the MAINGEAR LIV. Early prototypes were already being used on critical care patients in Europe, with fast-track FDA approval in progress for the U.S.. We worked with The Verge to break the story and secured over 183 pieces of coverage within one week, reaching an estimated audience of 17.6 billion.
OUR RESULTS
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- Secured 183 Pieces of Highly Favorable Coverage
- Reached an Audience of Approximately 17.6 Billion
- Numerous Key U.S. Outlets Covered the Story, including Fox News Radio, Engadget, Gizmodo, Business Insider, The Verge, Forbes, and MSN
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Maingear is known for building custom, high-end gaming PCs, but it’s responding to the novel coronavirus pandemic in a noble way by developing ventilators to help patients who suffer from COVID-19.
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