Case Studies

Independent Studio Expands and Innovates Accessibility in Gaming

THE VALE: SHADOW OF THE CROWN

CAMPAIGN OVERVIEW

After receiving the Ubisoft Indie Series Special Prize, indie developer Falling Squirrel approached us to help bring their unique, blind-accessible action-adventure game The Vale: Shadow of the Crown to market. A game developed entirely without visuals, we were challenged with showcasing The Vale as a unique take on the action-adventure genre, rather than simply as a passive audio game. We secured an unveiling exclusive with The Hollywood Reporter and from there, coordinated more than 25 interviews, podcast guest spots, and stream appearances over the course of the campaign. We coordinated more than 60 positive previews and reviews, and more than 300 articles — 101 of them with top-tier outlets.

OUR RESULTS

      • Secured 305 pieces of global news, interview, feature, preview, and review coverage
      • Reached a potential audience in excess of 12.8 billion
      • Notable coverage placed with IGN, GameSpot, Tech Radar, The Verge, CBC, Kotaku, JeuxVideo, Axios, Rock Paper Shotgun, and more

Of all the summer 2020 Xbox demos, my favorite is the one I can’t even see.

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