VIRAL SUCCESS FOR NEW INDIE HORROR TITLE

DreadXP was preparing to launch Amanda the Adventurer, one of its most high-profile titles to date. With its eerie spin on children’s edutainment, the game needed to stand out in the crowded “mascot horror” genre.

Our goal was to drive pre-release buzz and media interest to position Amanda the Adventurer as a fresh and distinctive entry in the space. We also aimed to build on DreadXP’s growing reputation as an indie horror publisher.

As part of our ongoing partnership with DreadXP, UberStrategist crafted a comprehensive PR campaign to generate early interest and keep the title top-of-mind with both press and players through launch. We used the publisher’s rising visibility to further amplify Amanda’s quirky, unsettling appeal to horror fans.

Our efforts included press announcements, feature story pitching, and a tightly managed review campaign. Post-launch, we also pitched reactive stories tied to the game’s viral success and enthusiastic online fan response.

The campaign resulted in widespread media interest across gaming and entertainment outlets, including coverage in Game Rant, The Gamer, GamesRadar, GameSpark, Screen Rant, and Prima Games. The game drew strong attention for its unsettling tone and unique edutainment-inspired concept.

As a result of our sustained press outreach, Amanda the Adventurer became a viral hit within the horror gaming community, with fans and influencers quickly embracing its creepy charm. Our campaign helped elevate both the title and DreadXP’s reputation, reinforcing their position as a standout publisher in the indie horror space.