Wargaming approached UberStrategist in December 2017 to discuss PR support in North America for their massively popular game — World of Tanks (Console). We supported ongoing outreach for content updates and player milestones, business development and marketing strategy, as well as launch activities for the game’s expansion/rebrand, Mercenaries.

We executed two major experiential pre-launch events in major cities, which preceded Mercenaries’ 2018 launch. We scouted event locations, developed an attendee itinerary featuring gameplay preview/interview sessions, devised a variety of thematic activities, and coordinated travel for press and influencers.